Meta
WH@ branding
The branding for Meta's iternal weekly show What's Happening@ utilizes an approachable aesthetic, with a vibrant orange as the primary brand color. The main logo utilizes tight bold typography and playful use of the “atpersand”, these elements come together to reflect the show's welcoming and informative atmosphere. The accompanying title cards and lower thirds also incorporate a similar style and a unique palette per segment.
Role: Art Director & Designer
Role: Art Director & Designer